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About Us


At ASAP Supplies, we are committed to providing you with a high level of customer care and outstanding customer service.
"We do whatever we can to float your boat".
We act with altruism and we ask nothing in return.

We share - When we learn something, it’s our job to impart this knowledge to our customers.

By sharing with our family, we’re not only providing them with useful and practical information, but we’re inviting them to share a bit of themselves, too. The better we know each other, the better we can tailor a solid platform to offer the products and services they want. Quid pro quo.

We thrive on Knowledge - We’re driven by knowing everything we can, in superior detail.

Customers love to deal with companies that know their stuff, especially when a certain degree of technical know-how is required - so we do our best to have a great working understanding of all our products, and how they fit in to the bigger picture. This extends to knowing our customers too; becoming familiar with them and remembering how they work is crucial to developing strong bonds.

We're Honest - By being genuine and openly realistic, the customer can trust our brand.

This might include matching a customer to their ideal product based on their needs, or signposting the timescales of services. No matter how an opportunity manifests itself, by always being honest the customer will respect and value the A.S.A.P. brand for it.

We Innovate - With the latest technologies and methods at our fingertips, we ensure the interest of corresponding customers.

We must update our product ranges to stay in touch with the latest in marine technology, with a view to catering to those customers who operate within that scope. In addition, by utilising photo and video customer service tools, we are able to deliver a high level of customer satisfaction.

We get it right - We’re great at getting things perfect first time. When things do go wrong, we rectify the situation.

If we treat our customers well, they’ll forgive us if things go amiss from time to time. It’s our job to ensure that we not only solve the problem, but that we learn from it. We should always keep our knowledge up to date, and if in doubt, ask. We never provide unverified information. To ensure we maintain this value, we place utmost importance on training our staff to the highest standard.

Say Hello to our New Logo!

We are proud to present our new, refreshed company logo. The aim was to make it clear who we are and what we do. Throughout the year we will be phasing out the old logo and bring in the new.

New ASAP Supplies Logo

Awards, Achievements and Associations

A.S.A.P. Supplies are a member of the British Marine Federation, the Marine Trades Association, the Canal Boatbuilders Association (membership no. 190), and BMF Engines & Equipment Manufacturers Association.

2017 - We have now introduced a second van delivery service, in order to meet the demands of our Norfolk customers. This is in addition to our Suffolk van run on Wednesdays.

2017 - A.S.A.P. Supplies were awarded with the Boating Business Website Award at the MTA awards at the 2017 London Boat Show. We also signed an agreement with ZF Services UK at the show to become a distributor for their products.

2016 - We were delighted to get through to the finals of the Institute of Customer Service ‘SME Customer Focus Award’. Unfortunately we were pipped to the post – but being selected and receiving the recognition of the dedicated service team are a proud achievement for all at ASAP!

2016 - To meet our customers changing needs, we have opened a trade and Public counter – our 14,000 items off the shelf now available at our counter. We also extended our opening hours - 8 until 6 Mon to Friday and 8.30 to 12.30 on Saturday.

2015 - The ASAP van hits the road – back by popular demand. Our van is delivering locally on a Wednesday to get products out to our customers.

2015 - We are proud to have been awarded an ‘Excellence in Customer Service Award’ by the Lowestoft Chamber of Commerce in November 2015.

2015 - Our now former Director & Co-Founder, Peter Edwards - received the ‘Boating Business Lifetime Achievement Award’ at the MTA BB Awards ceremony held at London Boat Show 2015

2015 - For the 2nd time in 4 years, A.S.A.P. were presented the "Sales Growth Achievement 2014" award from the world leaders in fuel filtration - Parker Racor.

2014 - Runner up for "Best Marine Company to Work for" at the BMF Awards.

2014 - Our Managing Director, Shaun Wigley, is appointed Vice Chairman of BMF East Anglia.

2012 - Peter Edwards (our former Director & Co-Founder) appointed Vice Chairman to BMF Commercial Marine.

2012 - Shaun Wigley awarded the "Scott Deverell Young Business Person of the Year Award" at the MTA awards at the London Boat Show.

2011 - Parker Racor Sales award for outstanding sales of Racor Filter and Racor Watermaker products.

2010 - A.S.A.P. Supplies continued to meet the Investment In People standard passing our re-assessment with flying colours.

2009 - National Environmental award issued by the Marine Trades Association (MTA) for doing the most to promote marine environmental awareness.

2006 - International Distributor of the Year award by Centek Industries, USA, manufacturers of GRP Exhaust components and tubing.

2004 - Peter Edwards (our former Director & Co-Founder) awarded Marine Trades Association "Personality of the Year for 2003" and elected Chairman of the Marine Engine & Equipment Manufacturers Association (MEEMA)

2001 - IIP award as A.S.A.P. Supplies met the Investment in People standard.

Peter Edwards (our former Director & Co-Founder) was a member of the steering group for The Green Blue, an exciting environmental awareness initiative by the British Marine Federation and the Royal Yachting Association. Peter is also a member of the British Marine Federation "Environment and Boating Facilities Service", offering some of the best environmental and planning advice to the trade.

Our Website

New Anglia

Although we are available over the phone and via email, we have also developed this website to allow purchases online. We have tried to make the site as easy as possible to navigate so you can find the parts you require. For any help, either with regards to the website or with technical product information, please refer to our contact us page where you can find all the details you need.

This project was supported by New Anglia Local Enterprise Partnership through the growing business fund.

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